Iceberg! Titanic’s Ultimate Nemesis

Monday, June 26th, 2006

Okay this is copywriting at it’s best! I am currently working on a project for JobMonkey’s casino section and ran into a real piece of work in the world of copy.
Sometimes you can come up with killer copy and you look around your shoulder beaming with pride to see if there is anyone around that you can re-affirm your genius by reading the copy aloud. I am sure the copy I am reffering to had to of qualify as one of those moments for this copywriter. The exact copy I am referring to was found on the Tropicana Casino’s website under their entertainment section. Apparently they are the current home to the popular Titanic: The Artifact Exhibition. The tag that reads under the image of the most famous ocean liner is:

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