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Archive for October 2006

How many marketing people equal one SEO?

October 18th, 2006

I was reading a blog today about how Trek bikes’s website could use a SEO tune up. It seems odd that some of these world renound companies could be missing out on this kind of opportunity. Not only does it increase brand presence, increase sales but it makes the user leave a site feeling all warm and fuzzy about your company.

I am willing to bet that Trek Bikes has an entire floor of marketing people. With the increased dependence of the web it makes sense to invest in at least one person that can perform basic SEO. Even better would be to have an SEO expert who is knowledgable in creating a user friendly experience. But I have come to learn that this is not always the case. And I cease to be shocked that some of the players in the big league can be that far off the back.

I understand that SEO is still something of a quagmire to many people. But for all the money and man power these big companies pour into their marketing you would think that boosting their sales/presence, etc. through their website would be a worthwhile endeavor.

Many of these companies just sit back and let their marketing team learn the hard way when it comes to traffic and believe me when it comes to learning SEO the learning curve is steep.

If you know the actual answer to my question, please share with the class!

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Posted in Online Publishing | No Comments »

When blogs you trust are wrong

October 4th, 2006

Humans are creatures of habit.  We find a few sites we deem valuable…we may subscribe to them and in the end we end up checking them periodically out of, well, habit.

Habit is familiarity and familiarity breeds trust and trust is not always earned.

Everyday I read blogs about the SEO industry from a handful of sites that are now fed to me.  I have grown to become quite familar with them and at times, I even trust them.  Trust is not a bad thing especially if the blog has in many respects “earned” it.  But as my favorite professor in college used to say, “Beware of people who sound like they know what they are talking about.”  He was talking about politicians of course but I find this analogy to be quite relevant in life.

Sometimes the blogs we trust can, “Sound like they know what they are talking about,”  when in fact they may not.

Get a fresh look every now and then, search other sites on the same topic, read comments and follow up by checking out the sites of those who comment intelligently.  The point is; Don’t believe everything you read.

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Posted in Blogging, Online Publishing, SEO, Writing & Editing | No Comments »

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