When blogs you trust are wrong

Wednesday, October 4th, 2006

Humans are creatures of habit.  We find a few sites we deem valuable…we may subscribe to them and in the end we end up checking them periodically out of, well, habit.

Habit is familiarity and familiarity breeds trust and trust is not always earned.

Everyday I read blogs about the SEO industry from a handful of sites that are now fed to me.  I have grown to become quite familar with them and at times, I even trust them.  Trust is not a bad thing especially if the blog has in many respects “earned” it.  But as my favorite professor in college used to say, “Beware of people who sound like they know what they are talking about.”  He was talking about politicians of course but I find this analogy to be quite relevant in life.

Sometimes the blogs we trust can, “Sound like they know what they are talking about,”  when in fact they may not.

Get a fresh look every now and then, search other sites on the same topic, read comments and follow up by checking out the sites of those who comment intelligently.  The point is; Don’t believe everything you read.

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