Blogs: The web’s version of reality TV

Thursday, January 3rd, 2008

It’s a New Year, 2008 to be exact. It’s important that I mention the year because I haven’t written on this blog since 2006.

I’ve been immersed in all things blogs for the past year and a half. It’s almost a novelty to me that my job is the stereotypical kind of job when one thinks of Seattle, mainly because I live there…here. I’m a blog editor for a prominent website and it’s been a fun ride over these past couple years of work. It amazes me how fast this industry moves; if you’re not savvy with the upgrades and the direction the blog masses are going you won’t last long.

I’ve successfully helped build a blog community which at times feels more like an empire. I have grandparents building a loyal fan base! That kind of blows my mind considering my dad calls me to tell me that the computer is “broken” when his Internet is down. Blogs quite simply are here to stay. They are the equivalent to reality programming on TV: Addicting, taboo and for the most part, pointless. I always think of the “Truman Show” with Jim Carey, that was the movie where Jim got all serious on us, people want to watch or read nothing because nothing is everything our lives are made up of.

I’m going to wrap this up (pretty much before I even get started) by giving one stat: According to a report by Gartner, a leading tech research and advisory company, 87 percent of all enterprises will be utilizing blogs by the year 2010. The bubble may burst but if and when it does the chances are you’ll find out by reading your favorite blog.

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